You say “potatoe”

Flora Lewis in the New York Times has an article on the slide toward “idiocracy”, news from Bethlehem. We shouldn't be surprised. W misses no chance to proclaim his desire to expand “dumbocracy” in the world. But for their ineptitude, I'd be worried about his equally fervent war on “tourists”. Now, can anyone figure out what “noo-kuler” means?